What I make and how it works.
Your product, photographed once with precision. Scaled into every scene, format and channel your campaign needs.
How I work — from first brief to final file.
1. Brief before anything
Every project starts with a clear intent brief — channel, audience, placement, required elements, compliance needs, and deliverable formats. Nothing moves until this is agreed. No exceptions.
2. Visual strategy and gap analysis
Before any production starts, I look at what you already have against what your channels actually need — PDP, paid social, marketplace, retail deck. What's missing, what's inconsistent, what can be turned into a repeatable system instead of another one-off shoot.
3. Composition and scene planning
I plan the full visual structure — hero framing, supporting elements, camera angle, lighting direction, crops across every required ratio. Every prop has a reason to be there. Every decision gets documented so the system works for future projects too.
4. Anchor Asset capture
Your product comes into the studio and gets photographed properly — controlled lighting, precise camera work, exactly how it looks in reality. That's the Anchor Asset. Every AI-extended scene gets checked against it. The product doesn't change after this point.
5. AI-enabled scene production
The Anchor Asset gets extended into the scenes and settings from the brief, with photographic judgment applied at every step. Light consistency, shadow logic, surface accuracy, packaging geometry — all checked against the reference. Nothing ships because a tool produced it. It ships because it's passed the standard.
6. Four-gate quality review and final delivery
Before anything leaves, every asset gets checked against four gates: Does it look physically real? Does it match the actual product? Is every element intentional? Does it work across every placement and crop ratio? Pass all four and it's delivered in your formats. Fail any one and it doesn't ship.
What I deliver.
The same image standard, everywhere.
PDP heroes, paid social crops, email assets, retail deck imagery — all from the same Anchor Asset, all looking like they belong together.
A pipeline, not a one-off.
The first project builds the system. Every SKU launch or new brief after that gets faster — the reference, the scenes, and the quality bar are already there.
Accuracy that holds up.
If you're making health or performance claims, the product in the image has to match what's on shelf. Typography crisp, finishes accurate, colours true to the real pack. There's no room to get this wrong.
Files that are ready to go.
Your formats, your ratios, the negative space your copy needs. Hand them to your media buyer or upload directly.
Three ways to work with me.
Project-Based — A launch date, a deliverable list, a deadline. Campaigns, product launches, seasonal pushes, site refreshes, retailer moments. Scope, formats, and revision rounds agreed upfront so there are no surprises.
Monthly Retainer — Your content calendar doesn't stop. Production shouldn't either. Built for brands with always-on paid social, regular drops, ongoing email, or marketplace upkeep. A set monthly capacity you can plan around.
Product Package — A fixed asset set per SKU. E-commerce bundles include hero, back, and detail shots, a range shot, and planned crops. Launch packages add lifestyle scenes.